Yangtze River Delta Food & Beverage Channel Innovation Exhibition（Hefei）

The Yangtze River Delta covering Shanghai, Jiangsu, Zhejiang and Anhui ranks among China’s most economically dynamic and high-consumption regions. Its food and beverage industry exceeds trillion-yuan scale, home to over 30% of national producers and 40% of premium distributors, serving as a pivotal strategic hub for brands expanding nationwide.

The industry is undergoing drastic channel transformation. Traditional offline channels keep upgrading, while livestream e-commerce, community group buying and private domain traffic develop rapidly. Compatibility and innovation between brands and channels have become core market competitiveness.

Regional consumption upgrading accelerates, with rising demand for healthy, high-quality and distinctive food and drinks. Channels are in urgent need of quality supplies, making efficient supply-demand docking a major industry challenge. This exhibition is launched to tackle channel development difficulties, connect high-quality resources and boost industrial coordinated growth, building an interactive platform for brands, distributors and service providers to drive sound industrial progress.

With the deepening of the Yangtze River Delta integration strategy, regional consumption potential is fully unleashed. As a vital livelihood consumption sector, the food and beverage industry embraces new opportunities of channel restructuring, brand upgrading and production-marketing coordination.

Designed to break industrial chain barriers, integrate superior manufacturer resources and precisely connect omnichannel buyers, FCIE·2026 Yangtze River Delta Food & Beverage Channel Innovation Exhibition (Hefei) will be held at Hefei Binhu International Convention and Exhibition Center from November 27 to 29, 2026.

Adhering to the tenet of Connect Quality Supply, Empower Channel Innovation, Stimulate Regional Consumption and themed Innovate Channels, Win Jointly, the event leverages Hefei’s geographical advantages to cover the whole Yangtze River Delta and national trade networks. It serves as a grand professional gala integrating brand display, new product launch, business negotiation, channel matching and industry exchange. We sincerely invite enterprises to participate, explore trillion-yuan market opportunities and build a high-quality industrial ecosystem.

Targeting core industrial pain points, the exhibition covers six major channels: traditional distribution, supermarket chains, livestream e-commerce, community group buying, catering exclusive supply and gift bulk purchase. It realizes accurate manufacturer-buyer matching, perfect product-market adaptation and mutual growth of brands and channels.

Backed by massive consumer groups, mature trade systems, dense distributor networks and strong purchasing power, we offer one-stop customer development solutions. Supporting services including authoritative industrial endorsement, full-scale publicity, one-on-one procurement docking and special brand promotion are available, enabling exhibitors to expand East China market and gain sustainable business returns with single participation.